Date: 17 May 2024
When labelling products, choosing the right labels often proves to be a difficult task. In this blog post, we will introduce you to wraparound labels - a flexible solution that has become increasingly popular in recent years.
Wraparound labels are designed to "wrap around" the product on all sides. They are applied all around the product with a slight overlap, which ensures secure adhesion. Whether you are packaging bottles, jars or cans, wraparound labels offer advantages that make them the best choice for many different applications:
- 360-degree visibility: one of the hallmarks of wraparound labels is that they provide a very large space to convey information about your product. They cover every side of the package, allowing you to communicate with your customers from every angle. With enough space for all the legal requirements, commercial details and company information like name and address, these labels are ideal for including a large amount of data.
- Economical product packaging: Wraparound labels can be considered an economical choice, especially when you want to achieve a clean look on your packaging. Instead of using multiple labels, you can choose a single wraparound label that covers the entire item. This approach not only reduces labeling costs, but also creates an aesthetically pleasing, clean look.
- Ideal for round and cylindrical products: Wraparound labels are particularly popular for cylindrical containers such as bottles and jars. They offer an effective way to display your brand and product information on curved surfaces. These labels are most commonly used on soft drink bottles, cans and jars, giving products a sleek and professional look.
- Fast and flexible production: Thanks to advances and developments in flexo printing technology, wraparound labels can be produced quickly and flexibly. They are available in any combination of color and format you desire. This flexibility allows for efficient production and personalization so we can design and print your labels to meet your specific needs.
- Easy to apply: Wraparound labels are not only visually appealing but also practical. They can replace more expensive shrink wrapping because of their easy application process. This not only reduces the cost of labelling machines but also speeds up production. Applying the label in one step simplifies the process and can result in significant time and cost savings.
- Various applications: Wraparound labels are common in many different industries. From beverages and cosmetics to pharmaceuticals, they dominate the round bottle market. They are also a perfectly suited solution for beer cans and bottles. Craft brewers and small producers find them particularly attractive, mainly owing to their cost-effectiveness.
In conclusion, wrap around labels are a unique solution for labeling round and cylindrical products. Their flexibility, cost-effectiveness and ability to provide 360-degree visibility make them a preferred choice for many manufacturers. Whether you're packaging water bottles or beer cans, these labels offer an elegant solution that can enhance your product's appeal and improve your production process.
Dilcom is a label manufacturing and printing company with over 22 years of experience in the industry. We specialize in custom labeling solutions, and have been trusted by many companies to design and print paper and PVC wraparound labels. Contact us today at sales@dilcom.com and our team can offer you high-quality custom wraparound labels.
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